Production and Logisticsīefore you even begin to think about how your global marketing materials might look, there are plenty of decisions to be made about manufacturing locations, production facilities, storage, transport, distribution and the like. In Malaysia, the Taro Pie – made with the sweet, purple root vegetable known locally as taro – was a serious hit on the dessert menu. In Japan, it serves the Spicy Shrimp Whopper. In Australia, for example, it’s known as Hungry Jack’s, as there was already a ‘Burger King’ in operation there. Are you just selling products, or will you be delivering services? If the latter, then would a franchise model be best?īurger King is a great global strategy example of this franchising model, with an international marketing approach that maintains core brand values while also adapting to local cultures and requirements. Business Model Flexibilityįirst and foremost, you’ll need to be clear on how your business model will operate overseas. So, before we dig into the detail of how to create a global marketing strategy, let’s look at some of the key things you’ll need to keep in mind when taking your brand global. International businesses need far more than a multilingual website to succeed with their global activities they require robust infrastructures with everything from logistics to manufacturing tailored to each country that they operate in. I think that a lot of people underestimate the number of practical considerations that come into play in connection with global marketing. Things to Keep in Mind When Taking Your Brand Global If you’re ready to join the companies with the best marketing strategies for connecting with international audiences, read on for helpful hints and tips on how to get the best out of your global marketing strategy and activities. Our headline global marketing definition covers all of this and more. Use your global experience to drive innovation in your product offering and your quality assurance processes.Achieve economies of scale with your marketing activities and materials.Whether you’re planning to outsource the work to global marketing services or handle everything in-house, you’ll need to commit plenty of time and energy if you want to join the (ever-growing) list of companies going global.īut don’t let me put you off there is plenty of value to be gained by reaching out to international markets. This may be a succinct way to define global marketing, but the process itself can be complicated, as well as time consuming. What is global marketing? It is marketing that reaches across international borders to provide products that meet the needs of consumers around the world. Shall we crack on? What Is Global Marketing? I’ll walk you through questions such as, ‘What is global marketing?’ and provide some global marketing company examples to serve as inspiration for your plans. So, today I’d like to put global marketing strategy under the spotlight. Tomedes has its own global marketing strategy, of course, but as a translation business we also support a wide range of other companies with good marketing strategies to reach out to new, international audiences. I think part of that is that I get to see global marketing examples from all sides. Global marketing is a topic I really enjoy discussing.
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